Including Everything Blog

Google announced today on its blog that it has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile websites and applications.

Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That’s what has us excited about this deal.

Though perhaps the most visible, AdMob is not the largest mobile ad network. According to an August compilation of Nielsen data by Mobile Marketer, here’s the reach of each of the top mobile ad networks (monthly unique users):

1. Millennial Media: 45.6 million
2. Yahoo!: 36.1 million
3. Google: 31.9 million
4. AOL/Platform-A’s Third Screen Media: 28.6 million
5. AdMob: 25.7 million
6. Microsoft: 25.4 million (doesn’t include the new Verizon deal)
7. Jumptap: 23.4 million
8. Quattro Wireless: 23 million

You can find more information about this acquisition at google.com/press/admob

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