Including Everything Blog

Posts Tagged ‘google’

Google announced today on its blog that it has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile websites and applications.

Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That’s what has us excited about this deal.

Though perhaps the most visible, AdMob is not the largest mobile ad network. According to an August compilation of Nielsen data by Mobile Marketer, here’s the reach of each of the top mobile ad networks (monthly unique users):

1. Millennial Media: 45.6 million
2. Yahoo!: 36.1 million
3. Google: 31.9 million
4. AOL/Platform-A’s Third Screen Media: 28.6 million
5. AdMob: 25.7 million
6. Microsoft: 25.4 million (doesn’t include the new Verizon deal)
7. Jumptap: 23.4 million
8. Quattro Wireless: 23 million

You can find more information about this acquisition at google.com/press/admob

In a debate going back a while, Google was told recently by Rupert Murdoch that he has been blocking Google from indexing its websites, essentially making them invisible to Google’s crawlers. Google doesn’t seem to mind.

Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more. Murdoch wants to charge users for access to its news services.

This is already being done on the Wall Street Journal, with plans for other Murdoch properties to soon follow. Ultimately, Murdoch feels that Google has been stealing this news and doesn’t care if they’ll be losing traffic to their websites as the news source by blocking Google.

“The people who just simply pick up everything and run with it, and steal our stories. We say they steal our stories — they just take them without payment. There’s Google, there’s Microsoft, Ask.com … there’s a whole lot of people.”

Google chosen to respond today, telling the Telegraph that they don’t care if Murdoch wants to block its sites from being found via search and/or Google News.

A spokesman for the search giant said: “Google News and web search are a tremendous source of promotion for news organizations, sending them about 100,000 clicks every minute.”

“Publishers put their content on the web because they want it to be found, so very few choose not to include their material in Google News and web search. But if they tell us not to include it, we don’t.”

Google’s response is essentially using tactics like robots.txt and meta tags to block its search engine from crawling the news results.

This argument isn’t over and may continue for some time. I see Google as being the chosen option by users over paid news for the foreseeable future, however, wonder how the tables will turn (or rather, how Google will evolve) if larger news sources such as CNN start to opt out of search results.

Google Operating System noticed Google has added a new search option named “page preview.” If you go to Google, search on something and click on “show options,” you can then look towards the button on the left hand side and click on “page previews.” For example, here is a view of a search for apple with page preview selected.

Related:
Preview Google’s Search Results
Google Introduces Page Preview Thumbnails in the Search Results

Source:
http://searchengineland.com/google-adds-page-preview-to-search-options-29039